While sales department is one of the prior departments in every business that has the potential to either scale up or break down revenue, it is necessary to make sales team work faster for quicker responses to customer orders. Sometimes despite a powerful strategy, executives in the sales area fail to reach the targeted numbers due to improper tracking and order follow-ups, lack of tools for managing customer data and manual handling of vast spreadsheets. Thus, there’s a dire need for a custom software where consolidated data management and sales tracking go hand-in-hand, making tasks much more nimble and easier for the sales team. So here explaining some of the rewarding benefits of implementing a potential ERP software in sales management.
Provides 360-degree view of sales activities
Most of the complexities in sales management arise due to the lack of information about what is going on different areas. In order to have a bird’s eye view of every territory in sales and see how much of their target is achieved, business organisations require dashboard systems. An ERP solution provides a solution to this with comprehensive dashboard systems to keep track of every single activity under the department.
Helps in sales reporting and forecast
Reporting is one crucial aspect of every business that executes sales with customary meetings or cold calling. Management head requires daily reports on the number of calls made and targeted number of customers under each sales executive. A comprehensive ERP suite with effective CRM helps in that. Apart from this, it also offers reports on other areas like performances, sales, revenue and number of leads.
Another vital aspect covered by an ERP software in sales management is forecasting tools that allow businesses to predict their future sales figure, lead generation, growth, and other industry trends.
Seamless management of leads
Leads are the potential sales of any business and can be obtained through any source by the sales team, a mail, a phone number, or name of a particular company. In such an instance, ERP software comes as a solution for managing all the leads attained by the sales department, following up potential clients up and converting them into successful sales.
Assists in quicker decision-making
Employees in a department run the risk of becoming inefficient without an integrated software system that provide them up-to-date information and help in decision-making. For instance, if a client request for his order status update, a customer executive need to trawl through all the systems or enquire other employees in the department. This is time-consuming and leads to negative customer experience and may even result in loss of a customer. A fully integrated ERP software provides employees the real-time access to all relevant information like shipments, customer financials, inventory levels, order history, etc. that can be retrieved with just the push of a button. This facilitates quick decision-making by proficiently managing and keeping track of every single activities.
Enhanced order and quote management
Using an ERP solution, businesses can actually turn their proposals or leads into actual orders in no time. The sales team has enhanced visibility regarding the order status to its customers, make any changes in the orders if they demand, quote them accurate pricing by retrieving the updated data. Thus, in all way, ERP helps sales personnel to act in favour of their customers and turn their proposals into successful product delivery.
Adhering to these benefits, it can be thus ascertained that a single piece software like ERP are a real boon to the sales department of business enterprises when it is about managing vast volumes of customers data and leads.