Nearly a quarter of those who quit Netflix, 23%, come back to the top subscription streaming service within two months, according to UK research company Ampere Analysis. 

Industry-wide, the average return rate for all SVOD services within this 60-day period is only 14%. And the only other SVOD rivals that come somewhat close to that threshold are HBO Max and Paramount Plus, which see a 15% return on this so-called “Boomerang Behavior.” 

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