Having a mobile application has become imperative for every business today right from startups to SMEs and enterprises. Mobile apps have made life easier and faster than ever before. And today almost every smartphone user prefers using an app for almost everything they need right from buying their daily grocery items to other essentials, garments, booking tickets for movies, planning trips, reading news, playing games, and more. And it’s because an app can be opened and used with just a tap on the device. This increasing use of mobile applications has also made millions of businesses have an app on one or more platforms. As per Statista,
- More than 5 million applications are already there on the App stores serving the users in different ways.
- The Google Play Store has over 3 million apps today, and
- The Apple App Store has more than 2 million applications.
This huge number of applications already existing on the App stores has already increased the level of competition. Having a flawless and user-driven app is important today to stay ahead with the maximum number of users. And for this, it is essential to create completely bug-free and high-performing apps overcoming all the challenges and complexities and avoiding all common mistakes during the app development process.
Here are the most common mistakes app developers need to avoid to end up with an ROI-driven and user-friendly mobile application.
Avoiding these following mistakes can help developers create a device compatible, user-friendly, secure, and competitive application keeping the business requirements, target users and the current market demands in mind.
Not doing proper market research:
Doing proper market research is important before getting started with app development. The App Stores are over-flooded with different types of applications. And staying above the competitors is not that easy. Doing thorough market research can help you to get an idea of what are the strong and weak points of the similar competitive applications already existing on the App Stores. And knowing what the competitors lack and what they have can help you to include better features and functionalities in your app keeping the current market demands in mind. And this can ensure more user retention and user acquisition of your application.
Overloading the application with too many features:
Many of you may think that adding too many features can make your application more detailed and powerful. But this is not the fact actually. Adding too many unnecessary features can simply make your application heavy, slow down the loading speed and can deteriorate its performance at the same time. Keeping minimal features can make the app look cleaner, clearer, lightweight, and can enhance its performance and loading speed as well. Also, the fewer the features, the less confusing it will be and the less the chances will be to install it.
Building the app without considering the target audience:
One of the most vital factors you need to consider before getting started with the process is to know for whom you are building the application or who are the target audiences, what are their tastes and preferences. One of the primary objectives to build and launch an application is to gain the maximum user engagement and this makes it essential to consider the target users and their needs and expectations first.
Not considering the OS and device compatibility:
No matter you are creating the application for iOS, Android, Windows, or for all, you need to ensure that the application offers the same look and feel on all devices. This means you have to build a device compatible application considering the OS on which the application will be launched. You need to be aware of the market fragmentation of the Operating System and then create the application for all the devices supported by that OS. This will increase the user base and will ensure a great user experience irrespective of the device one is using.
Not paying attention to the current updates:
The process of application development does not come to an end once the application is launched. Regularly updating the application is also important. New technologies keep on emerging in the app market and staying updated with these is crucial to stay ahead on the App Stores and to ensure your application is always up to date.
Developers need to consider several factors in mind to give a competitive edge to their applications like application performance, the mobile application design, app optimisation, troubleshooting, proper testing of the application, the app icon, bug fixes, user engagement, user experience, security of the application, etc.